(our approach)
We create environments that work as hard as the people who run them
At AB Studio, we don't just design spaces. We bridge the gap between high-level architectural planning and the reality of specific business and operational challenges. Every spatial concept is backed by precise technical execution. Every project is seen through our clients’ perspective. By tailoring our process to your specific requirements, budget, and constraints, we deliver environments that are built to last and designed to be remembered.
(by the numbers)
13+
Years of Project Leadership
Over a decade of experience at the intersection of interior architecture and storytelling.
2000+
Guestrooms Delivered
Extensive experience contributing to large-scale projects for international hotel brands including Hilton, Marriott, and Westin.
30+
Projects Realized
A diverse portfolio ranging from luxury hotels and restaurants to custom installations and bars.
1
Integrated Design-Build Studio
Bridging technical architecture with hands-on material experimentation and fabrication.
(studio director)
Alejandro Baumueller is an interior architect and project manager with over a decade of experience across Europe and North America. He has led complex projects for major hotel brands including Marriott, Hilton, Hyatt, Westin, and Amano, while remaining deeply connected to material experimentation and local collaborations with the Berlin hospitality and residential scene.
(the designer-maker)
Alex’s work is driven by a genuine love for carpentry and materials. This hands-on experience gives him a deep understanding of custom furniture, lighting, and technical details. By testing ideas and prototyping in our in-house shop, he makes sure that every design isn't just a sketch on paper, but a high-quality solution built to last.
(the educator)
Since 2025, Alex has shared his professional experience through a partnership with the University of Monterrey in Mexico. By leading Hospitality Design Master Class lectures and workshops, he teaches the next generation of designers using real-world insights from over ten years in the industry.
(our process)
The Sprint Framework
We approach every project holistically, combining technical architecture and construction knowledge with a deep sensitivity for materiality. We deliver this expertise through focused sprints — modular units of work that allow us to tailor our process to your specific requirements, budget, and constraints.
Sprint 1
Design Concept & Strategy
Phase one is a deep-dive into the project’s DNA, a 15-day sprint that solidifies the spatial narrative and delivers a formal concept presentation for client approval.
Initial Consultation
Site Visit and Measurements
Concept Development
Design Presentation
Sprint 2
Design Development & Visualization
Shifting from abstract ideas to material reality, this phase includes 3D renderings, material sampling, and initial budget tracking.
3D Renderings
Key Plans and Elevations
Material Sampling
Budget and Timeline Coordination
Sprint 3
Technical Execution Documents
The creation of a 100% complete Architectural Plan Set, including specialized millwork details and plumbing specifications.
Technical Drawings
Furniture and Fit-out Specifications
Millwork & Bespoke Furniture Detailing
Tendering Coordination
Sprint 4
Project Management & Supervision
Ongoing monthly coordination that covers everything from tender reviews to site visits and final on-site review.
Tendering Documentation
Construction Support & Coordination
Budget Tracking
Decoration & Art Consultation
This framework guarantees an efficient, transparent path from initial concept to final execution, providing clear checkpoints for approval and budget tracking at every stage. By breaking down complex architectural phases into predictable milestones, we ensure that your vision remains aligned with technical and financial reality from day one.
To see a detailed breakdown of the specific deliverables and technical expertise we provide within these sprints, including comprehensive coverage across all HOAI performance phases, explore our full range of services.
(selected collaborators)
Our Network & Friends
Logotypes and trademarks are property of their respective owners and are used solely to reference past professional collaborations and project experience.
Let’s build an environment that works for you!
Whether you are navigating complex architectural plan sets, tracking a tight budget, or need precise custom detailing, we scale our sprint framework to fit your specific operational challenges.