La Mezcalera

For the world’s largest beverage trade fair, Bar Convent Berlin, I was commissioned to design a pavilion for a conglomerate of artisanal mezcal brands. The concept draws inspiration from the tienditas, traditional convenience stores found throughout rural Mexico. By translating the raw aesthetic of bright, green brick walls, hand-painted signage, and clay celosias (decorative screens) into a trade fair context, the stand creates a vibrant, nostalgic oasis amidst the industrial halls of the Messe Berlin.

The 24m² space is anchored by a striking, red, triangular shelving unit that serves as the primary product showcase. This "Celosia" structure rests on four multipurpose towers that provide essential hidden storage for the brands.

Designed for the high-pressure environment of global trade, the bars feature a folding mechanism for effortless transportation and storage, while the central plaza remains open for intimate tastings and high-level networking.